Intended Institution

After deciding that the genre of our music video is drum and bass. We have come to the conclusion that our music video showed be shown on MTV dance channel, as the song is a lively party scene song. We have decided this because most of the people that watch MTV dance have an age range of 15-30, this is the target audience that we was aiming at. After our focus group we asked the question of what music channels do you listen to and with the replies the majority of people listen to MTV with others saying that they listened to 4music. We didn't want to go with VIVA as they also show a lot of TV programmes as well, we did not choose this as it would give us less chances of our video being shown on TV. With our music video being played on MTV it means that we will be able to see how well it does it not just the top 40 but also in the top 20 dance chart.