Inspirations and influences

Our inspirations for our music video came from the video of the song that we choose to do. This is because in the video its bright coloured and shows alot of happiness, between Paloma Faith and other dancers and actors. Hideaway by Kiesza influenced us in to where are locations are going to be as she is seen dancing infront of graffitti which gave us the idea that we could do something like this to show that bright colours.

The costume ideas came from hideaway again as Kiesza is wearing crop top and jeans, this shows that she is ready to either go to a party or to go raving. We also got ideas from the song itself as in the video Paloma Faith is wearing a bright coloured dress and skirt that match.

 From the results of the our questionnaire it shows that most peoples favourite dance song of 2014 so far is Sigmas changing featuring Paloma Faith. The results of our questionnaires are what influenced us to do this song as we already knew that we was going to do a dance kind of song and from the results we choose the song that was most liked by the target auideince.

Out of the 4 songs that we put on our questionnaire, which included Changing, Love Too Deep, Changes and Won't Look Back. Changing scored 57% out the votes which shows that it is the most popular song out of the 4 that were on choice.

Also with the questionnaire we found out that most people would see "slutty" costumes in a Drum and Bass video.

Plan of A Day Filming

Risk Assement

Viral Marketing Strategy

Intended Institution

After deciding that the genre of our music video is drum and bass. We have come to the conclusion that our music video showed be shown on MTV dance channel, as the song is a lively party scene song. We have decided this because most of the people that watch MTV dance have an age range of 15-30, this is the target audience that we was aiming at. After our focus group we asked the question of what music channels do you listen to and with the replies the majority of people listen to MTV with others saying that they listened to 4music. We didn't want to go with VIVA as they also show a lot of TV programmes as well, we did not choose this as it would give us less chances of our video being shown on TV. With our music video being played on MTV it means that we will be able to see how well it does it not just the top 40 but also in the top 20 dance chart.

Intended Audience

Textual analysis of past students

https://www.youtube.com/watch?v=cXinyGXStXs

Codes and Convention of a Chosen Music Video - Sigma 'Nobody to Love'

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Codes And Convention of a Chosen Music Video - Alex Clare 'Too Close'

Mise-En-Scene
The mise-en-scene of this music video is that it is based in an abandoned warehouse, this shows that the song is either a quite sad song as the colours and backgrounds are dull or the song is about someone close to the artist. The dark colours in the video represent sadness and that death is either present or has occured.

Backgound of the song
The song was written by Alex Clare in the memory of his late friend Amy Winehouse, the song was written after the death of Amy Winehouse, in her rememberance, as she had passed away from a drug overdose, which made him realise what he had lost.

Narrative
The narrative of the song shows two samari's fighting with wooden swords. With the samari's fighting it has to have one of them come out on top which it does, this represents the fight that Amy Winehouse was having with drugs. With one samari having to win it shows that the drugs came out on top and took Amy Winehouse's life, this is represented in the music video.

Camera Work
The camera work in the music video has a lot of long shots to show the pair fighting, but when there are close ups it is of one of the samari's getting struck with a sowrd. There are more close up of Alex Clares face this is to show the sadness he has for his late friend. With the close ups on Alex Clare they come around when it he is talking about 'quitting' this is showing that he doesn't want the same to happen to him that happened to Amy Winehouse.

Codes And Conventions of A Chosen Music Video - Rihanna We Found Love

Codes And Conventions of a Chosen Music Video - Red Light - Get Out My Head

Get out my head – red light from CRAYonproductions

Seeking Permission

We have Emailed the record company 3Beat to ask for conformation of the music we have chosen for our music video. The song we have chosen is 'Changing' by Sigma and Paloma Faith.

History of the Artist

The artist that we have decided to use is Sigma. Sigma are two DJ's from the Drum and bass scene of music, the two DJ's met at a drum and bass night at Leeds University. After university the pair of them relocated to London, and brought in another member to the group whihc is an old school friend of Edwards. The group were then signed under DJ Fresh's label Breakbeat Kaos. After problems with travelling to the student the new memeber to the group left as it was too much hassle to get to hertfordshire from surrey and back so he left the group.

In 2008 the pair of them created their own music label called Life Recordings. In the summer of 2013 the duo signed for 3beat Records by this time they had already remixed tracks of artists such as Ellie Goulding, Eric Prydz, Groove Armada, Skepta and Sway.
The duo didn't breakthrough on to the UK top 40 until they released the single "nobody to love", this song was the duo's breakthrough point as they topped the charts with this single. After the single "Nobody to Love" they released a free single called divine which was free to download upon release. After the success of "Nobody to Love", it then followed with their next single "Changing" which was written by Ella Eyere and sung by Paloma Faith, this single carried on the duo's success in the UK as it topped both the UK chart and the uk dance chart.

Pitch

Pitch

http://www.voki.com/pickup.php?scid=11323493&height=267&width=200

MoodBoard

This is our mood board for our music video. There are a number of different locations with amazing views we want to portray in the video.